Bili Edouard TIENO
Manager and expert in marketing strategy, communication
institutional and organizational development
Business areas
Stratégie marketing .
Institutional and corporate communication.
Business development.
Positionnement de marque .
Structuration de dispositifs de croissance .
Pilotage de la performance commerciale .
Communication digitale .
Expérience client .
Lancement de marques et rebranding .
Stratégie de distribution .
Management de la force de vente .
Training and support for managers.
Intelligence marketing .
Business development .
Institutional and corporate communication.
BIOGRAPHY
Bili Edouard TIENO is an expert in marketing, communication and business development with more than 17 years of experience in West Africa. He currently holds the position of Marketing and Communication Manager at Excellis Invest Group and is also CEO of Marketing Solutions as well as president of BMSMC.
He held several strategic positions, notably at Afridia Industries (where he contributed to strong growth in turnover), at BF1 TV (which he helped to become a media leader) and at the Soritel Hotel.
Distinguished Knight of the Order of Merit, he is also a trainer, mentor and speaker, recognized for his influence and his active professional presence, particularly on LinkedIn.
Key skills
Marketing strategy and business development; Institutional, corporate and crisis communication; Commercial performance management and KPI monitoring; Product launches, rebranding and market activation; Management of the sales force and structuring of distribution channels; Customer experience, satisfaction and continuous improvement; Marketing intelligence, market research and strategic monitoring
Notable projects, programs:
Management of institutional communication and marketing for a multi-sector group; Creation and development of Marketing Solutions; Commercial and marketing reorganization of Afridia Industries with +105% growth in 2024; Growth and monetization of BF1 TV to the historic milestone of one billion FCFA; Commercial and operational recovery of the Soritel Hotel; Structuring and animation of the BMSMC; Design and delivery of training courses, masterclasses, conferences and support for managers.
